A few days ago I received a coupon for a free gallon of SCUFF-X from my local Herzog paint store. It's a new product from Benjamin Moore that, as the name implies, is formulated to resist scuffing.
Though it's ideal for commercial settings, I think it may be a good choice in certain areas of your home. (kids bedroom, playrooms, foyers, laundry rooms). I'm going to use/test the gallon I picked up in the stairwell of a family owned rental property.
SCUFF-X comes in matte, eggshell, and satin finishes. I decided to get a matte sheen since it's a 100 yr. old home and I like the soft tone mattes give. The color is Windham Cream HC-6, which will brighten up the space.
Though there was no price listed on the shelf at the store, (maybe because they were placed for folks like me with free coupons?) the young girl at the counter stated they were around the $50 gallon range. That may sound like a lot to most people, but if it works as well as shown in the videos below, it's well worth the trouble from having to repaint on a regular basis. (When I worked at the Heritage House Nursing Home as a maintenance tech, I was painting walls every month from wheelchair marks, vacuums, etc. - this product would have been a great investment!)
From my initial tests, I think SCUFF-X held up well. It reduced the marks/visibility of marks by 75% at least. With a retail price ranging in the $50-55, I feel it's worth the investment. (especially if you're planning on getting paint in Regal Select or Aura brand. I also imagine the satin and eggshell sheens using SCUFF-X would work even better, as they would have more of a gloss. (I tested in a matte finish)