When I first began painting on my own, I used what was/is popular at the home improvement store, which was usually Behr. And, when I was employed at some apartment complexes, Troy Hills and Eastwyck Village, I used what the contractors used or what my supervisor bought - Glidden or Passonno paints.
With Behr, I didn't care for it's smell and how thick it was. A thick paint doesn't mean it's going to cover or hide better, unless it's a specialty coating, like elastomeric paint - but that's not what you would normally use in your home. And Glidden never seemed to hide or be durable.
I will note that, at business or commercial settings, high grade paint isn't usually purchased. What's used in "contractor" grade - good enough to get color on the walls. This is the same for roller sleeves or some brushes - they're not made to be used over and over or for long lasting ability.
I also want to note that I haven't used every paint brand out there. It's not that I don't want to try them, but, this brings me to why I use Benjamin Moore - it goes on easy and works consistently well. So, if a product is working well on a continuous basis, I'm not too inclined to try and test others.
My 3 Reasons
There are a few key factors why I like using BM paint.
Benjamin Moore Brands (quick overview)
BEN - BEN is what they call their low end premium. The paints lower would be the contractor grade paints. I rarely use the BEN brand.
Regal Select - Regal Select is what I use for most jobs and is the mid-range grade.
Aura - The Aura brand is their high-end paint. I have used this a few times and enjoyed working with it. The pigments are richer and it has it's own color collection. The paint actually covers about 10% more area, which can be a benefit.
Aura Bath & Spa - Aura Bath & Spa is formulated in a matte finish (sheen) for high humidity. I have used this and is a great option for those who don't want a glossy look on bathroom walls.
Natura - Natura is certified asthma and allergy friendly. This was the primary paint I used for the Stockbridge farmhouse. Worked great with no shortage of workability.
Advance - The Benjamin Moore Advance paint is formulated for cabinets, furniture, trim, etc. I have used this numerous times with terrific results.
A few days ago I received a coupon for a free gallon of SCUFF-X from my local Herzog paint store. It's a new product from Benjamin Moore that, as the name implies, is formulated to resist scuffing.
Though it's ideal for commercial settings, I think it may be a good choice in certain areas of your home. (kids bedroom, playrooms, foyers, laundry rooms). I'm going to use/test the gallon I picked up in the stairwell of a family owned rental property.
SCUFF-X comes in matte, eggshell, and satin finishes. I decided to get a matte sheen since it's a 100 yr. old home and I like the soft tone mattes give. The color is Windham Cream HC-6, which will brighten up the space.
Though there was no price listed on the shelf at the store, (maybe because they were placed for folks like me with free coupons?) the young girl at the counter stated they were around the $50 gallon range. That may sound like a lot to most people, but if it works as well as shown in the videos below, it's well worth the trouble from having to repaint on a regular basis. (When I worked at the Heritage House Nursing Home as a maintenance tech, I was painting walls every month from wheelchair marks, vacuums, etc. - this product would have been a great investment!)
From my initial tests, I think SCUFF-X held up well. It reduced the marks/visibility of marks by 75% at least. With a retail price ranging in the $50-55, I feel it's worth the investment. (especially if you're planning on getting paint in Regal Select or Aura brand. I also imagine the satin and eggshell sheens using SCUFF-X would work even better, as they would have more of a gloss. (I tested in a matte finish)
This latest project involved removing wallpaper from stairwell and second floor landing, then repaint. Other aspects of job included repainting bathroom, repairing some ceiling damage from water and painting a deep red ceiling.
Removing wallpaper took nearly 3 days, but, with a little water and persistence it eventually came off. It's amazing how much brighter and spacious the area felt when it was gone. The red ceiling was primed gray before being painted white. (it still took 5 coats to give it a bright white finish!)
The wall color chosen was "Lambskin OC-3". Bathroom colors are "Sylvan mist CSP-740" (eggshell sheen) for top and "Greenwich Gate CSP-170" (semi gloss) for bottom. Paint used was Benjamin Moore, Aura and Ultra flat ceiling white.